Patrick Tannous is the Co-founder and President of Tiesta Tea, a tea company on a mission to make loose-leaf tea understandable, accessible, and affordable. Tiesta Tea specializes in sourcing over 150 ingredients from across the globe — blending them into loose-leaf teas and herbal beverages. Patrick and his partner started Tiesta Tea in 2010 while […]
Patrick Tannous – Living the Loose Leaf Life Read More »
Passionate, clever, and hungry — if you ask our clients, that’s what they’ll say about the 1o8 team. Since 2018, we’ve been helping businesses carefully craft messages and strategies that elevate them to the next level. Whether it’s social media marketing, email marketing, content marketing, or search engine optimization, our team is always ready to
When you’re searching for a quick answer to a question, what’s the first thing that you do to find answers? If you’re anything like most people with access to a smartphone or computer, there’s a good chance you pull out your phone and do a quick Google search to find the relevant information. In today’s
SEO Writing Guidelines: A Guide To Writing Content That Ranks Read More »
You spend thousands on marketing and advertising to promote your business. Ideally, the returns on your PPC and CPC investments are exponentially higher than your ad spend. But, if you can’t track your campaigns, how will you know what’s working and what’s not? Before you go live with any digital ad, you need a way
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CPG brands have an ocean of opportunity at their fingertips in the era of eCommerce. Public retail marketplaces like Amazon and Walmart open doors to exciting possibilities that entrepreneurs wouldn’t have had 15 years ago. During just one month in 2019, 150.6 million users in the United States alone shopped on the Amazon app. And,
How to Level-Up Your Amazon Marketing Strategy. Read More »
CBD is a rapidly evolving industry that seems to be moving too fast for marketers to catch up! CBD, or cannabidiol, is “naturally occurring substance that’s used in products like oils and edibles to impart a feeling of relaxation and calm,” according to Health.com. Unlike THC, CBD is not psychoactive and is believed to have
The Do’s and Don’ts of CBD Marketing Read More »
If you’re here, you’re interested in selling your products on Amazon. What CPG brand wouldn’t be? And, if you leverage the marketplace successfully, the financial opportunities are nearly limitless. While Amazon started as an online store for used books, the name was chosen based on a monumental vision. Bezos hoped that the company would eventually
The Master’s Guide to Selling on Amazon (Anything From A to Z) Read More »
We continue to hear a lot about the retail apocalypse — and with good reason. More than 9,300 stores closed in 2019, smashing the previous record of roughly 8,000 store closings in 2017. Retailers have already announced that 1,700 stores will close in 2020. Yet consumers are not abandoning retail altogether. Instead, their tastes and
To Scale, Your CPG Brand Needs to Be Online and On Shelf Read More »
On Amazon, CPG brands have unprecedented opportunities to create immersive content experiences and showcase customer reviews As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from many of them that they need to “figure out Amazon” — fast. Often, they’re frustrated. They don’t have
Amazon & Retail: A Powerful Marketing Mix for CPG Brands Read More »
One of our core values here at 1o8 is to grow and share our expertise in all things digital marketing and ecommerce. 1o8 prioritizes an always-learning mindset, where our team culture fosters curiosity and no one is afraid to ask a question or lean on others for support. We’re experts at what we do, but
1o8 Launches New Community for Ecommerce Experts Read More »