Whether you’re a brand, social media admin, or VA, the nuances of Pinterest for business leave you scratching your head. Many of the other social media platforms are more straightforward and seem to be so marketing-friendly. And, you’re asking, “How do I use Pinterest to promote my business?” So, we’ve compiled an updated knowledge base […]
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In the midst of the Coronavirus pandemic, across the globe, food (along with medicine) is one of the only products considered essential in even the hardest-hit communities. But, advertising and promotions aren’t particularly appealing right now. So, what are you supposed to do? It’s a catch-22. On one hand, you don’t want people to forget
What Are Food Retail Brands Doing About Promotions Right Now? Read More »
With restaurants and bars closing across the country right now, one question is at the top of foodservice business decision-makers’ minds: Should we move our business online? Here, let’s look at what’s happening in the food industry so that you can answer this question with certainty. First of all, we don’t know how long state
Should Your Restaurant or Cafe Enable Online Ordering Now? Read More »
The consumer packaged goods (CPG) industry is experiencing significant disruption to the advertising and supply ecosystem right now. And, merchants wait too long snap out of the shock and do something about it, they could find themselves closing their doors permanently. But, just because its hard at the moment doesn’t mean that you should give
Coronavirus’ Impact on the CPG Industry & How to Reverse the Damage Already Done Read More »
Are You Taking Advantage of Today’s Record-Low CPMs? Right now, brands and agencies alike are seeing CPMs as low as they’ve been in years. While this might be bad news for YouTube and other big digital platforms, it could be the opportunity many brands and agencies need right now. So, let’s dive into what this
Are You Taking Advantage of Today’s Record-Low CPMs? Read More »
A strong digital marketing strategy is a huge asset to growing businesses. For example, did you know that three quarters of online users never scroll beyond the first page of a search engine? An effective SEO strategy can make all the difference to a business looking to attract new customers. With the world of digital
1o8 is Thrilled to Be Top-Rated Digital Marketing Company in Chicago! Read More »
By Aalap Shah, Founder of 1o8 Agency As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from more and more of them that they need to “figure out Amazon” — fast. Often, they’re frustrated. They don’t have a strategy for Amazon. More likely, it’s
The Untapped Power of Using Amazon to Tell Your Brand Story Read More »
Overview In 2018, the spirits and alcohol industry reached sales of an incredible $253.8 billion. That very same year, the International Alliance For Responsible Drinking was formed. The IARD comprises 11 beer, wine and spirits companies: Anheuser-Busch InBev, Asahi, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, Diageo, Heineken, Kirin, Molson Coors and Pernod Ricard. As of
Keeping Your Spirits Up: A Guide to Digital Marketing for Alcohol Brands Read More »