ChatGPT now shows clearly labeled, sponsored ads to people on its free and Go plans in the U.S. and a growing list of countries. Ads sit below the answer and are matched to what the person is asking about, so your brand can show up while someone is comparing options. AI is already sending shoppers to stores: traffic from AI services to U.S. retail sites jumped 670% on Cyber Monday 2025 (Adobe Analytics).
Partner with a 1o8 team that already runs search, social and retail media every week. We bring the same discipline to ChatGPT: clear goals, tight tests and a budget that only grows when the numbers earn it.
ChatGPT ads are placed by conversation context, not keywords alone. We map the questions your buyers actually ask, like the best snack for a kid’s lunchbox or a gift under $50, to clear offers and landing pages, then test copy and images built for that moment.
Connect ChatGPT to your store, catalog and shelf.
We set up OpenAI’s pixel and Conversions API, connect your product feed for shopping ads where they’re available, and send clicks to pages that convert, whether that’s your Shopify store, your Amazon listing or a store locator.
Measure it against everything else.
New channels are easy to overrate. We judge ChatGPT ads on the same scorecard as everything else: cost per acquisition, return on ad spend and new customers, with holdout tests when budgets allow. If it doesn’t earn its place in your mix, we’ll tell you.
One note for supplement and wellness brands: OpenAI says ads won’t run in conversations about health, mental health or politics, so the angle has to be built around taste, lifestyle and occasions instead. We’ll help you find it.
Results our clients have gotten across paid media:
While we love baked snacks, we’re not a cookie-cutter agency. You won’t get a one-size-fits-all plan. We build each program around your products, your margins and your goals, and we bring in creative from our in-house studio and test kitchens when your ads need fresh product imagery.